Spotlight Initiative rolls out national visibility campaign to highlight available resources for victims of Violence against women and girls

From March-May 2022, the Spotlight Initiative (SI) coordination team in Jamaica will roll out a nationwide visibility campaign to highlight the resources available to victims of violence against Women and Girls. 

Having launched in 2020, the Initiative has since achieved several major milestones including the Establishment of Domestic Violence Intervention Centres to increase access to quality essential services for all women and girls;  improvements in several laws and policies among others. The national campaign, therefore, aims to inform members of the public about the diverse resources where women and girls can receive help, information and access to other resources such as shelters and a helpline. 

The campaign will utilise a multimedia approach and include placements in television, radio, print and other outdoor media including billboards. This will be complemented by digital media placements, community and online activities. 

While the Spotlight Initiative is being implemented across four parishes, namely: Westmoreland, Clarendon, Kingston & St. Andrew and St. Thomas, the national campaign will reach other national stakeholders who can benefit from the available resources. 

The SI utilizes interagency coordination via UN Women, UNFPA, UNDP, UNICEF with generous funding by the European Union.